A few months ago I started working with new media company Snakk Media. They’ve been good enough to give me some editorial licence and and an awesome platform to share the kind of content I used to post here on Mobilista.   It was Snakk’s vision to create a local destination for the mobile industry, with content that’s fresh, interesting and informed.  They asked me to come on board and help create that for them and it’s been fantastic to see it come to life over the last few months.
After …

Wondering why it’s been a bit quiet on here of late? Mobilista has had to take a back seat to a few other priorities in my life.

A few bits & pieces of mobile happenings, including mNet to merge with Mercury Mobility, the MMA Mobile Marketing Forum in Berlin and an introduction to the Carnival of the Mobilists.

Optus has announced the launch of a new media division that will sell Mobile Advertising.

Last week I went to an information session in Melbourne about the 2009 MEGA programme. If you have a mobile idea, or just really want to get a foot in the door in the mobile industry, this could be the opportunity you’ve been looking for.

I’m really pleased to announce that AIMIA will be holding their Mobile Industry Group meeting in Melbourne this month. We miss out on a bit down here, and it’s great to have a chance to be involved in mobile industry activity without having to jump on a plane!

I just received a copy of Amethon’s recent report on Mobile Advertising microsite performance. The report ‘Mobile Advertising – After the Click-Through’ focuses on user interaction for mobile campaigns AFTER clicking on a banner ad.

The AIMIA Mobile Industry Group is launching the updated AIMIA Mobile Advertising Guidelines on June 10, 2009 in Sydney. The launch event is from 9.30 – 12.00 on the 10th at the KPMG Auditorium and includes presentations on Mobile Advertising from…