A guest article from mobile web producer, Jonny Schneider. Jonny talks about the differences between Online and Mobile SEO and the importance of developing a differentiated strategy to ensure that finding your mobile site is easier than finding a needle in a haystack!
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All about Australia’s latest in mobile sites, iPhone apps, downloads, games and interactive content.
All the latest news, opinions and information about mobile advertising and marketing in Australia.
Come along to a local mobile event or read reviews from events where Australia’s mobile scene was discussed.
I’ve created a list on Twitter called Aus Mobile Industry and added everyone I know on twitter who is in, interested in, or writes about the local mobile industry.
As part of my slow return to the world of the working, I’ve started writing for European mobile industry news site GoMo News. GoMo have been keen to cover Australia in their increasingly global coverage, and I’m pleased to have accepted the challenge to keep them up to date with our local mobile industry news.
Wondering why it’s been a bit quiet on here of late? Mobilista has had to take a back seat to a few other priorities in my life.
A few bits & pieces of mobile happenings, including mNet to merge with Mercury Mobility, the MMA Mobile Marketing Forum in Berlin and an introduction to the Carnival of the Mobilists.
Last week I went to an information session in Melbourne about the 2009 MEGA programme. If you have a mobile idea, or just really want to get a foot in the door in the mobile industry, this could be the opportunity you’ve been looking for.
I’m really pleased to announce that AIMIA will be holding their Mobile Industry Group meeting in Melbourne this month. We miss out on a bit down here, and it’s great to have a chance to be involved in mobile industry activity without having to jump on a plane!
I just received a copy of Amethon’s recent report on Mobile Advertising microsite performance. The report ‘Mobile Advertising – After the Click-Through’ focuses on user interaction for mobile campaigns AFTER clicking on a banner ad.
The AIMIA Mobile Industry Group is launching the updated AIMIA Mobile Advertising Guidelines on June 10, 2009 in Sydney. The launch event is from 9.30 – 12.00 on the 10th at the KPMG Auditorium and includes presentations on Mobile Advertising from…