Interesting to note NineMSN serving ads for 3rd parties across their suite of mobile sites. Recent HSBC and Juno ad-sites are hosted on a HWW owned domain (msite.com.au) which suggests that HWW/NineMSN plan to roll out a hosted advertising strategy on the msite domain.

The HSBC adsite is very simple, with logo, text & links. It is a functional, template based design with little ‘branding’ other than logo. It’s unusual to see this kind of simplicity clearing the strict marketing controls of a bank, a necessary obstacle when introducing large corporates to the mobile channel.

The site for new Teen movie ‘Juno‘ is more complex, with links to session times, reviews, synopsis, downloads and a competition. The icing on the cake is some really clever integration withe NineMSN’s movie guide content. Session times for Juno are listed for my favourite cinemas (or includes a link for me to add cinemas if it’s not showing at any of my faves) and lets me click straight through to today’s sessions.