There’s been a bit of talk lately about how we can work together to build the Mobile Advertising industry in Australia. I think there is definitely a place for formal Industry Associations, but i also believe there is much that can be achieved with ‘informal’ associations.

If we are to work together as a group for the benefit of all, we need to focus on creating Community, Conversation & Cooperation. That’s right “The 3Cs of ultimate enlightenment!”. Yes I just made them up.

Community: We can’t work together if we don’t know each other, so first we need to create a community.

• You can subscribe to the Mobilista blog by RSS or email. If you are interested in being a part of this community, please sign up and we’ll take it from there.

Conversation: We need to talk to each other about our successes, failures & opportunities so that all of us learn & move forwards faster.

• If you have something to share with the community post a reply on this blog, or email me and I’ll write about it.

Co-operation: We should help each other grow. Yes it’s true many of us are competing for the same clients, but with such a small industry, if we keep our customers in the dark about the industry as a whole, we stifle growth and limit the rewards for all of us.

• I am compiling a list of people & companies that ‘get’ mobile and come recommended. Anyone from freelance designers to full service digital agencies, consultants, application developers or copywriters. If you get mobile or you’ve worked with someone who does, drop me a line.

I realise there’s plenty more that can be done, and industry bodies will almost certainly be set up, standards written & memberships called for. Meanwhile, from little things, big things grow.