I’m thrilled to be able to announce the Australian Direct Marketing Association (ADMA) is running a Mobile Marketing Course in Sydney on June 11th and Melbourne on June 18th.  Apart from the fact that I’ve been asked to present the Melbourne course, I am quite genuinely pleased to see an industry organisation of ADMA’s strength paying attention to mobile as a marketing tool.

Oliver, Jenny and I have been putting the finishing touches on the course materials and I am really  looking forward to the opportunity to work with a group of enthusiastic wannabe mobile marketers!  The course will cover the latest trends in mobile technology and marketing, and teach participants how to take advantage of them.

Course Content includes:

• how to engage consumers through the mobile channel
• the logistics of implementing a mobile marketing campaign
• how to integrate mobile into your overall marketing strategies

I’ll be running the show down in Melbourne on June 18th and will have a few guest lecturers there on the day to impart their wisdom and expertise.  Jenny Williams (IdeaGarden) will fire up Sydney attendees on June 11th with a little bit of support from yours truly (I’ll be making cups of tea)

I would love to see you there.  I know if you’re reading Mobilista then you’re already interested in mobile marketing - perhaps this is the perfect opportunity to take that interest and turn it into some really exciting mobile marketing activities before 2009 is out.

At the start of the year I predicted we’d see some great local examples of mobile marketing and advertising in Australia in 2009.  Will you be behind one of those great examples??