Optus jump on Mobile Advertising wagon
Optus has announced the launch of a new media division that will sell Mobile Advertising.
Today’s article in the Australian gives us the usual launch and press release stuff but is pretty light on details. B&T have managed to dig out a bit more information, including a name (Dawn Goh) to head up this new division and a URL from the Optus site www.optus.com.au/advertise (a search for Mobile Advertising on the Optus Home page still draws a blank).
Although we’ve seen releases before from Optus talking about mobile advertising, with the appointment of a solution provider, it looks like it might finally be happening. There is also a bona fide rate card up on their site, with CPM rates for banners and M-Site Builds.
No surprises there – rates are generally comparable to the other players in the market, if a big high (untargeted banners are $30-$40 CPM) and there’s not much info about targeting capability.
With Optus servicing a large portion of Australia’s iPhone customers it would be quite a coup if they could offer iPhone targeting early on.
Speaking of which, I recently heard of another local carrier offering iPhone targeting, even though it’s not an advertised service. Anyone got any light to shed on this? I regularly target iPhone users via AdMob for my clients and I am not yet aware of any other Aus business offering this – would love to know more if you know otherwise?