Jose, I couldn’t agree more. There’s a general misconception out there that simplicity is easy. It isn’t. People often think “simple device, simple solution” but in mobile, it’s often the inverse – “simple device, complex solution”. The good news is that there are people out there thinking about this stuff, and while mobile web as an industry continues to grow, so too our collective understanding of how to do it well also matures, just as it has for the web over the last decade or so.