Optus has announced the launch of a new media division that will sell Mobile Advertising.

AIMIA launched their Mobile Advertising Guidelines for Australia last week. As this is designed to be a living document I thought it would be good to have a central place to encourage discussion on its future. What are you thoughts on the guidelines and how they can grow with our industry?

I just received a copy of Amethon’s recent report on Mobile Advertising microsite performance. The report ‘Mobile Advertising – After the Click-Through’ focuses on user interaction for mobile campaigns AFTER clicking on a banner ad.

The AIMIA Mobile Industry Group is launching the updated AIMIA Mobile Advertising Guidelines on June 10, 2009 in Sydney. The launch event is from 9.30 - 12.00 on the 10th at the KPMG Auditorium and includes presentations on Mobile Advertising from…

I’m thrilled to be able to announce the Australian Direct Marketing Association (ADMA) is running a Mobile Marketing Course in Sydney on June 11th and Melbourne on June 18th. Apart from the fact that I’ve been asked to present the Melbourne course, I am quite genuinely pleased to see an industry organisation of ADMA’s strength paying attention to mobile as a marketing tool.

It’s a while since I wrote anything about the Australian Telcos, so I thought I’d make mention of a few snippets of relevance to the local mobile advertising industry.

Lexus recently ran a mobile advertising campaign utilising QR codes, mobile banners & a mobile destination site. Lexus’ agency TMS worked with Sensis to implement the various campaign components.

SMSPup has recently launched a new mobile service that they claim to be Australia’s first advertising subsidised mobile phone service.

I’m hoping to use this blog as a starting point to create a community around the Mobile Advertising industry in Australia. I plan to leave the ‘industry association’ stuff to the experts but I think we can all benefit from an ongoing conversation in a more informal way.

So you think you’re ready to run a mobile advertising campaign? This guide to Mobile Advertising in Australia should help you get something off the ground.