Talking to people in recent months I have come to realise the huge need for education around Mobile Advertising locally.

Local advertisers & publishers face many challenges when attempting to generate traffic to mobile campaigns & destination sites. The mobile environment bears many similarities to online, but the approach needs to be different to achieve success. Targeting the valuable mobile audience requires some understanding of the the local mobile environment and it’s special idiosyncracies.
My new article on Digital Ministry Driving Traffic to a Mobile Site describes some of the options available to mobile site owners for generating mobile traffic in Australia.
I introduce carrier portals, mobile search/SEM, mobile …

In my last article I talked about using a mobile website as a content or advertising medium. Once you have a mobile site, you would naturally be keen to drive traffic to it. Discoverability is a significant challenge in the mobile market today.

Spotted a mobile banner campaign for the Peugot308 on NineMSN’s mobilised site today.

Everyone’s talking about Mobile right now, but I wonder if we’re all talking the same language. What do we really mean when we talk about mobile content and mobile advertising?

Smirnoff is currently running a festival guide promotion, linked to from Sensis sites and the Telstra BigPond portal

Over recent months, Sensis has run a series of location based coupons offers through the Whereis mapping property.

Interesting to note NineMSN serving ads for 3rd parties across their suite of mobile sites.

All of NineMSN’s mobile sites (Mobilise, 9 News, Ralph, Cleo and the Entertainment guides) are rotating simple mobile banners.

Rather than creating its own mobile site, Toyota has partnered with Drive.com.au & Carsguide to sponsor their mobile sites.