A few bits & pieces of mobile happenings, including mNet to merge with Mercury Mobility, the MMA Mobile Marketing Forum in Berlin and an introduction to the Carnival of the Mobilists.

Last week I went to an information session in Melbourne about the 2009 MEGA programme. If you have a mobile idea, or just really want to get a foot in the door in the mobile industry, this could be the opportunity you’ve been looking for.

The AIMIA Mobile Industry Group is launching the updated AIMIA Mobile Advertising Guidelines on June 10, 2009 in Sydney. The launch event is from 9.30 – 12.00 on the 10th at the KPMG Auditorium and includes presentations on Mobile Advertising from…

I’m thrilled to be able to announce the Australian Direct Marketing Association (ADMA) is running a Mobile Marketing Course in Sydney on June 11th and Melbourne on June 18th. Apart from the fact that I’ve been asked to present the Melbourne course, I am quite genuinely pleased to see an industry organisation of ADMA’s strength paying attention to mobile as a marketing tool.

I enjoyed ad:tech and was delighted to be invited to speak on a panel with Oliver (Ideal Interfaces), Anton (FrontFoot) and Justin (Google). We had a good chat and got some debate going about the mobile marketing eco-system in Australia and what’s holding it back.

A quick reminder about Mobile Monday Melbourne and Slattery’s Mobile Feast event, and a few thoughts on Sensis’s recent mobile search deals with Yahoo & Google.

The third day had a smaller group of participants locked into an intensive few hours focusing on Mobile Advertising. The great thing about this day was that every speaker was well informed and engaging, with some involvement in Mobile Advertising locally.

On Day two we heard Ben Kinealy & Scott Taylor on Mobile TV and I was impressed with Scott’s detailed presentation & knowledgeable manner…

I attended Mobile Content World last week. The first 2 days were standard conference fare, a few keynotes, a couple of panels, a few sales pitches thrown in for good measure. Day 3 was a mobile advertising day, my special topic, and I personally found that day to be far more compelling.

MEGA (Mobile Enterprise Growth Alliance) started in Adelaide last year and is now rolling out in Victoria & NSW. It’s an industry led programme in which leading mobile industry experts guide participants through the development of new business ideas over a 2 month period.