I’ve created a list on Twitter called Aus Mobile Industry and added everyone I know on twitter who is in, interested in, or writes about the local mobile industry.

A guest article from mobile web producer, Jonny Schneider. Jonny talks about the differences between Online and Mobile SEO and the importance of developing a differentiated strategy to ensure that finding your mobile site is easier than finding a needle in a haystack!

AIMIA launched their Mobile Advertising Guidelines for Australia last week. As this is designed to be a living document I thought it would be good to have a central place to encourage discussion on its future. What are you thoughts on the guidelines and how they can grow with our industry?

I enjoyed ad:tech and was delighted to be invited to speak on a panel with Oliver (Ideal Interfaces), Anton (FrontFoot) and Justin (Google). We had a good chat and got some debate going about the mobile marketing eco-system in Australia and what’s holding it back.

So you think you’re ready to run a mobile advertising campaign? This guide to Mobile Advertising in Australia should help you get something off the ground.