Optus has announced the launch of a new media division that will sell Mobile Advertising.

AIMIA launched their Mobile Advertising Guidelines for Australia last week. As this is designed to be a living document I thought it would be good to have a central place to encourage discussion on its future. What are you thoughts on the guidelines and how they can grow with our industry?

I enjoyed ad:tech and was delighted to be invited to speak on a panel with Oliver (Ideal Interfaces), Anton (FrontFoot) and Justin (Google). We had a good chat and got some debate going about the mobile marketing eco-system in Australia and what’s holding it back.

So you think you’re ready to run a mobile advertising campaign? This guide to Mobile Advertising in Australia should help you get something off the ground.