A few bits & pieces of mobile happenings, including mNet to merge with Mercury Mobility, the MMA Mobile Marketing Forum in Berlin and an introduction to the Carnival of the Mobilists.

A guest article from mobile web producer, Jonny Schneider. Jonny talks about the differences between Online and Mobile SEO and the importance of developing a differentiated strategy to ensure that finding your mobile site is easier than finding a needle in a haystack!

Optus has announced the launch of a new media division that will sell Mobile Advertising.

Last week I went to an information session in Melbourne about the 2009 MEGA programme. If you have a mobile idea, or just really want to get a foot in the door in the mobile industry, this could be the opportunity you’ve been looking for.

I’m really pleased to announce that AIMIA will be holding their Mobile Industry Group meeting in Melbourne this month. We miss out on a bit down here, and it’s great to have a chance to be involved in mobile industry activity without having to jump on a plane!

AIMIA launched their Mobile Advertising Guidelines for Australia last week. As this is designed to be a living document I thought it would be good to have a central place to encourage discussion on its future. What are you thoughts on the guidelines and how they can grow with our industry?

The AIMIA Mobile Industry Group is launching the updated AIMIA Mobile Advertising Guidelines on June 10, 2009 in Sydney. The launch event is from 9.30 - 12.00 on the 10th at the KPMG Auditorium and includes presentations on Mobile Advertising from…

When I first started Mobilist and this blog I wasn’t sure the idea would take off, but (nearly) 2 years later I am happy to report that - well - it has! It’s now time to up the stakes and create a new, more professional home on the web. So welcome to the brand new Mobilista, full of all sorts of mobile industry goodness for Australia!

OK, that was a little bit of sensationalist headlining to grab the uninitiated. Sorry. If you’re not familiar with Google’s Android, it’s probably worth a quick recap.

Here are my Mobile predictions for Australia in 2009. They are naturally leaning towards Mobile Web and Mobile Advertising, as that’s really my thing. If you’re interested in more general, global trends, check out the links at the bottom of this article.