Wondering why it’s been a bit quiet on here of late? Mobilista has had to take a back seat to a few other priorities in my life.

A guest article from mobile web producer, Jonny Schneider. Jonny talks about the differences between Online and Mobile SEO and the importance of developing a differentiated strategy to ensure that finding your mobile site is easier than finding a needle in a haystack!

Last week I went to an information session in Melbourne about the 2009 MEGA programme. If you have a mobile idea, or just really want to get a foot in the door in the mobile industry, this could be the opportunity you’ve been looking for.

AIMIA launched their Mobile Advertising Guidelines for Australia last week. As this is designed to be a living document I thought it would be good to have a central place to encourage discussion on its future. What are you thoughts on the guidelines and how they can grow with our industry?

I just received a copy of Amethon’s recent report on Mobile Advertising microsite performance. The report ‘Mobile Advertising – After the Click-Through’ focuses on user interaction for mobile campaigns AFTER clicking on a banner ad.

When I first started Mobilist and this blog I wasn’t sure the idea would take off, but (nearly) 2 years later I am happy to report that – well – it has! It’s now time to up the stakes and create a new, more professional home on the web. So welcome to the brand new Mobilista, full of all sorts of mobile industry goodness for Australia!

I enjoyed ad:tech and was delighted to be invited to speak on a panel with Oliver (Ideal Interfaces), Anton (FrontFoot) and Justin (Google). We had a good chat and got some debate going about the mobile marketing eco-system in Australia and what’s holding it back.

Here are my Mobile predictions for Australia in 2009. They are naturally leaning towards Mobile Web and Mobile Advertising, as that’s really my thing. If you’re interested in more general, global trends, check out the links at the bottom of this article.

The new year is a time for looking back at the year that’s been, and forwards at the year to come. I’ve been reading a lot of “Year That Was” and “Hot 2009 Predictions” on various blogs and I thought I should give it a go myself!

Well it’s been far too long between posts. I have to apologise and it’s absolutely time to catch up! The good news is that 48 people have signed up to the Facebook group for Mobile Advertising in Australia.