I’m hoping to use this blog as a starting point to create a community around the Mobile Advertising industry in Australia. I plan to leave the ‘industry association’ stuff to the experts but I think we can all benefit from an ongoing conversation in a more informal way.

There’s been a bit of talk lately about how we can work together to build the Mobile Advertising industry in Australia. I think there is definitely a place for formal Industry Associations, but i also believe there is much that can be achieved with ‘informal’ associations.