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	<title>Mobilista</title>
	<link>http://mobilista.com.au</link>
	<description>All about mobile advertising &#38; marketing in Australia</description>
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		<title>The return of Mobilista?</title>
		<description><![CDATA[Well hi.  I’ve been giving some thought to re-awakening this blog after some time off for maternity leave.  The local market is buzzing with activity and there’s plenty to talk about.
What I’d like to know is – what do you think Mobilista should focus on this time around?   I’d be really keen to get your feedback, either in comments below, or email me directly on emily@mobilista.com.au
]]></description>
		<link>http://mobilista.com.au/2011/08/return-mobilista.html</link>
			</item>
	<item>
		<title>Follow the Australian Mobile Industry</title>
		<description><![CDATA[I've created a list on Twitter called Aus Mobile Industry and added everyone I know on twitter who is in, interested in, or writes about the local mobile industry.  ]]></description>
		<link>http://mobilista.com.au/2010/08/follow-australian-mobile-industry.html</link>
			</item>
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		<title>Where is Emily?</title>
		<description><![CDATA[Wondering why it's been a bit quiet on here of late?  Mobilista has had to take a back seat to a few other priorities in my life.  ]]></description>
		<link>http://mobilista.com.au/2010/02/emily.html</link>
			</item>
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		<title>Mobile bits &amp; pieces</title>
		<description><![CDATA[A few bits &#038; pieces of mobile happenings, including mNet to merge with Mercury Mobility, the MMA Mobile Marketing Forum in Berlin and an introduction to the Carnival of the Mobilists. ]]></description>
		<link>http://mobilista.com.au/2009/09/mobile-bits-pieces.html</link>
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		<title>Why do I need Mobile SEO?</title>
		<description><![CDATA[A guest article from mobile web producer, Jonny Schneider.  Jonny talks about the differences between Online and Mobile SEO and the importance of developing a differentiated strategy to ensure that finding your mobile site is easier than finding a needle in a haystack!]]></description>
		<link>http://mobilista.com.au/2009/08/why-do-i-need-mobile-seo.html</link>
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		<title>Optus jump on Mobile Advertising wagon</title>
		<description><![CDATA[Optus has announced the launch of a new media division that will sell Mobile Advertising.  ]]></description>
		<link>http://mobilista.com.au/2009/08/optusmobile-advertising.html</link>
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		<title>Are you sitting on a mega mobile idea??</title>
		<description><![CDATA[Last week I went to an information session in Melbourne about the 2009 MEGA programme.   If you have a mobile idea, or just really want to get a foot in the door in the mobile industry, this could be the opportunity you've been looking for.  ]]></description>
		<link>http://mobilista.com.au/2009/07/sitting-on-a-mega-mobile-idea.html</link>
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		<title>AIMIA Mobile Industry Group comes to Melbourne!</title>
		<description><![CDATA[I’m really pleased to announce that AIMIA will be holding their Mobile Industry Group meeting in Melbourne this month.  We miss out on a bit down here, and it’s great to have a chance to be involved in mobile industry activity without having to jump on a plane!]]></description>
		<link>http://mobilista.com.au/2009/07/mig-in-melbourne.html</link>
			</item>
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		<title>Feedback on AIMIA Mobile Ad Guidelines</title>
		<description><![CDATA[AIMIA launched their Mobile Advertising Guidelines for Australia last week.  As this is designed to be a living document I thought it would be good to have a central place to encourage discussion on its future.  What are you thoughts on the guidelines and how they can grow with our industry?]]></description>
		<link>http://mobilista.com.au/2009/06/feedback-on-aimia-mobile-ad-guidelines.html</link>
			</item>
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		<title>Mobile Campaigns &#8211; After the Click-Through</title>
		<description><![CDATA[I just received a copy of Amethon’s recent report on Mobile Advertising microsite performance.  The report ‘Mobile Advertising – After the Click-Through’ focuses on user interaction for mobile campaigns AFTER clicking on a banner ad.  ]]></description>
		<link>http://mobilista.com.au/2009/06/aftertheclickthrough.html</link>
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