http://mobilista.com.au All about mobile advertising & marketing in Australia Fri, 12 Feb 2010 01:20:18 +0000 http://backend.userland.com/rss092 en Wondering why it's been a bit quiet on here of late?  Mobilista has had to take a back seat to a few other priorities in my life. It turns out Mobilista is no longer my number one baby!  That's right, I'm on maternity leave, due to re-emerge around the middle of 2010. ... http://mobilista.com.au/2010/02/emily.html A few bits & pieces of mobile happenings. Carnival of the Mobilists There's always a lot happening in mobile, but I try to keep the focus of Mobilista on Australian happenings as there are plenty of places to go for global mobile news.  If you're keen to tap into some of these ... http://mobilista.com.au/2009/09/mobile-bits-pieces.html This is the first in a series of guest articles from Australia's top mobilists.  Our industry is teeming with talented people with knowledge and skills to impart and over the next few months I will be asking some of them to share their views on their topic of expertise. The first ... http://mobilista.com.au/2009/08/why-do-i-need-mobile-seo.html Optus has announced the launch of a new media division that will sell Mobile Advertising. Today's article in the Australian gives us the usual launch and press release stuff but is pretty light on details.   B&T have managed to dig out a bit more information, including a name (Dawn Goh) ... http://mobilista.com.au/2009/08/optusmobile-advertising.html Last week I went to an information session in Melbourne about the 2009 MEGA programme.  It was held simultaneously with the same event in Sydney, and the back & forward twittering between the two  audiences reminded me that we have a great little industry going here. MEGA (mobile enterprise growth alliance) ... http://mobilista.com.au/2009/07/sitting-on-a-mega-mobile-idea.html I’m really pleased to announce that AIMIA will be holding their Mobile Industry Group meeting in Melbourne this month. We miss out on a bit down here, and it’s great to have a chance to be involved in mobile industry activity without having to jump on a plane! Any Melbournites ... http://mobilista.com.au/2009/07/mig-in-melbourne.html Rob Manson over at MOBusiness has published a detailed review of the AIMIA Mobile Advertising Guidelines launched last week.  He offers some quite specific criticisms and suggestions for improvement. The original document is here AIMIA Mobile Advertising Guidelines and see launch comments below from AIMIA: "Mobile advertising is the placement of advertisements ... http://mobilista.com.au/2009/06/feedback-on-aimia-mobile-ad-guidelines.html I just received a copy of Amethon’s recent report on Mobile Advertising microsite performance. Amethon is a specialist provider of mobile web analytics tools. Their clients publish almost 10,000 mobile sites globally and regularly publish aggregated data about mobile behaviours that they have identified in their client mobile ... http://mobilista.com.au/2009/06/aftertheclickthrough.html The AIMIA Mobile Industry Group is launching the updated AIMIA Mobile Advertising Guidelines on June 10, 2009 in Sydney. The launch event is from 9.30 - 12.00 on the 10th at the KPMG Auditorium and includes presentations on Mobile Advertising from Kelly Ajai (Communicator), Kerry Field (Mindshare), Jon Slade (NineMSN) ... http://mobilista.com.au/2009/06/aimia-mobile-ad-guidelines.html When I first started Mobilist and this blog I wasn't sure the idea would take off, but (nearly) 2 years later I am happy to report that - well - it has! It's now time to up the stakes and create a new, more professional home on the web.   So ... http://mobilista.com.au/2009/05/launches-australian-mobile-industry-site.html