Do You Need More Mobile Users?
- Do you have a mobile site or application?
- Are you planning a campaign that uses a mobile landing page?
If you have a permanent mobile site, or even a marketing campaign site, chances are you want to attract customers to visit your site.
There are many ways you can promote a mobile site, including booking mobile media through Australia’s Telcos and mobile publishers, driving usage through your online presence, advertising an SMS shortcode or QR Code, buying keywords through Mobile SEM, optimising your mobile site for search engines and buying ads on global and local mobile ad networks.
Mobile Ad Networks
Mobilista can generate mobile traffic for you, targeting Australian customers by device, carrier and category. Using mobile ad networks like AdMob and search engines like Google, Mobilista can place advertising that drives users to your mobile site or application.
Advertising is generally charged on a CPC basis (cost per click) and can be a very cost-effective way to build a brand in the mobile channel.
iPhone and smartphone device targeting is now available and can be used to drive traffic to a mobile site or application (eg. apps for download from the iPhone App Store)
Mobile SEM and SEO
Working with search engines in the mobile channel is not the same as online. Search engines like Google will often detect mobile customers and redirect them to a mobile version of the search results – including advertising.
This means that your online SEM efforts may be completely irrelevant for mobile usage. Additionally search engines treat organic results very differently for mobile sites, so it’s important to have a Mobile specific SEO strategy.
Mobile Advertising with Mobilista
Mobilista can deliver customers for you using mobile search and mobile ad networks. Mobilista can also introduce you to specialist service providers for other types of Mobile Advertising or provide a quote to co-ordinate an integrated campaign on your behalf.
Contact Mobilista for a quote.