When I first started Mobilist and this blog I wasn’t sure the idea would take off, but (nearly) 2 years later I am happy to report that – well – it has! It’s now time to up the stakes and create a new, more professional home on the web. So welcome to the brand new Mobilista, full of all sorts of mobile industry goodness for Australia!

I’m thrilled to be able to announce the Australian Direct Marketing Association (ADMA) is running a Mobile Marketing Course in Sydney on June 11th and Melbourne on June 18th. Apart from the fact that I’ve been asked to present the Melbourne course, I am quite genuinely pleased to see an industry organisation of ADMA’s strength paying attention to mobile as a marketing tool.

It’s a while since I wrote anything about the Australian Telcos, so I thought I’d make mention of a few snippets of relevance to the local mobile advertising industry.

OK, that was a little bit of sensationalist headlining to grab the uninitiated. Sorry. If you’re not familiar with Google’s Android, it’s probably worth a quick recap.

Here are my Mobile predictions for Australia in 2009. They are naturally leaning towards Mobile Web and Mobile Advertising, as that’s really my thing. If you’re interested in more general, global trends, check out the links at the bottom of this article.

The new year is a time for looking back at the year that’s been, and forwards at the year to come. I’ve been reading a lot of “Year That Was” and “Hot 2009 Predictions” on various blogs and I thought I should give it a go myself!

A quick reminder about Mobile Monday Melbourne and Slattery’s Mobile Feast event, and a few thoughts on Sensis’s recent mobile search deals with Yahoo & Google.

Lexus recently ran a mobile advertising campaign utilising QR codes, mobile banners & a mobile destination site. Lexus’ agency TMS worked with Sensis to implement the various campaign components.