Talking to people in recent months I have come to realise the huge need for education around Mobile Advertising locally.

MEGA (Mobile Enterprise Growth Alliance) started in Adelaide last year and is now rolling out in Victoria & NSW. It’s an industry led programme in which leading mobile industry experts guide participants through the development of new business ideas over a 2 month period.

The fourth Australian Mobile Phone Lifestyle Index (AMPLI) survey is out now.

Local advertisers & publishers face many challenges when attempting to generate traffic to mobile campaigns & destination sites. The mobile environment bears many similarities to online, but the approach needs to be different to achieve success. Targeting the valuable mobile audience requires some understanding of the the local mobile environment and it’s special idiosyncracies.
My new article on Digital Ministry Driving Traffic to a Mobile Site describes some of the options available to mobile site owners for generating mobile traffic in Australia.
I introduce carrier portals, mobile search/SEM, mobile …

In my last article I talked about using a mobile website as a content or advertising medium. Once you have a mobile site, you would naturally be keen to drive traffic to it. Discoverability is a significant challenge in the mobile market today.

Spotted a mobile banner campaign for the Peugot308 on NineMSN’s mobilised site today.

Guinness have launched a pub finder mobile site as a St Patrick’s day planner.

Everyone’s talking about Mobile right now, but I wonder if we’re all talking the same language. What do we really mean when we talk about mobile content and mobile advertising?