I’m really pleased to announce that AIMIA will be holding their Mobile Industry Group meeting in Melbourne this month. We miss out on a bit down here, and it’s great to have a chance to be involved in mobile industry activity without having to jump on a plane!

The AIMIA Mobile Industry Group is launching the updated AIMIA Mobile Advertising Guidelines on June 10, 2009 in Sydney. The launch event is from 9.30 – 12.00 on the 10th at the KPMG Auditorium and includes presentations on Mobile Advertising from…

So you think you’re ready to run a mobile advertising campaign? This guide to Mobile Advertising in Australia should help you get something off the ground.

The fourth Australian Mobile Phone Lifestyle Index (AMPLI) survey is out now.

In my last article I talked about using a mobile website as a content or advertising medium. Once you have a mobile site, you would naturally be keen to drive traffic to it. Discoverability is a significant challenge in the mobile market today.