The AIMIA Mobile Industry Group is launching the updated AIMIA Mobile Advertising Guidelines on June 10, 2009 in Sydney. The launch event is from 9.30 – 12.00 on the 10th at the KPMG Auditorium and includes presentations on Mobile Advertising from…

I enjoyed ad:tech and was delighted to be invited to speak on a panel with Oliver (Ideal Interfaces), Anton (FrontFoot) and Justin (Google). We had a good chat and got some debate going about the mobile marketing eco-system in Australia and what’s holding it back.

A quick reminder about Mobile Monday Melbourne and Slattery’s Mobile Feast event, and a few thoughts on Sensis’s recent mobile search deals with Yahoo & Google.

The third day had a smaller group of participants locked into an intensive few hours focusing on Mobile Advertising. The great thing about this day was that every speaker was well informed and engaging, with some involvement in Mobile Advertising locally.

On Day two we heard Ben Kinealy & Scott Taylor on Mobile TV and I was impressed with Scott’s detailed presentation & knowledgeable manner…

I attended Mobile Content World last week. The first 2 days were standard conference fare, a few keynotes, a couple of panels, a few sales pitches thrown in for good measure. Day 3 was a mobile advertising day, my special topic, and I personally found that day to be far more compelling.