Mobilista» location Archives – Mobilista http://mobilista.com.au All about mobile advertising & marketing in Australia Thu, 18 Aug 2011 12:54:59 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Guinness St Patrick’s day planner http://mobilista.com.au/2008/03/guinness-st-patricks-day-planner.html http://mobilista.com.au/2008/03/guinness-st-patricks-day-planner.html#comments Tue, 11 Mar 2008 17:38:00 +0000 Emily http://mobilista.com.au/?p=89

Guinness have launched a pub finder mobile site as a St Patrick’s day planner. Interesting to note they are hosting the campaign site on their own sub-domain at m.guinness.com.au.

Customers enter their birth date (presumably to preclude the under 18s) then choose a location to see a list of irish pubs in the area. They can then select pubs, add them to a planner and send the details to friends.

The site uses Google Maps to show pub locations. This campaign is simple & fun, and the user experience is intuitive. The premise is not only clear & compelling but also useful… I like!

]]> http://mobilista.com.au/2008/03/guinness-st-patricks-day-planner.html/feed 0 Location Based Coupons on Whereis http://mobilista.com.au/2008/01/location-based-coupons-on-whereis.html http://mobilista.com.au/2008/01/location-based-coupons-on-whereis.html#comments Wed, 30 Jan 2008 17:52:00 +0000 Emily http://mobilista.com.au/?p=93 Over recent months, Sensis has run a series of location based coupons offers through the Whereis mapping property. Current campaigns can be found by selecting ‘What’s Nearby’ from the main menu of Whereis.

Previous Advertisers include Amex, Pizza Hut & Best Western. Users enter their location details (Telstra users auto-located) and a mobile number on the Ad-site, to receive a coupon via SMS to claim the offer.

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