Optus has announced the launch of a new media division that will sell Mobile Advertising.

AIMIA launched their Mobile Advertising Guidelines for Australia last week. As this is designed to be a living document I thought it would be good to have a central place to encourage discussion on its future. What are you thoughts on the guidelines and how they can grow with our industry?

The AIMIA Mobile Industry Group is launching the updated AIMIA Mobile Advertising Guidelines on June 10, 2009 in Sydney. The launch event is from 9.30 – 12.00 on the 10th at the KPMG Auditorium and includes presentations on Mobile Advertising from…

I’m thrilled to be able to announce the Australian Direct Marketing Association (ADMA) is running a Mobile Marketing Course in Sydney on June 11th and Melbourne on June 18th. Apart from the fact that I’ve been asked to present the Melbourne course, I am quite genuinely pleased to see an industry organisation of ADMA’s strength paying attention to mobile as a marketing tool.

Lexus recently ran a mobile advertising campaign utilising QR codes, mobile banners & a mobile destination site. Lexus’ agency TMS worked with Sensis to implement the various campaign components.

I grabbed these screenshots a few months ago, from a Connex mobile ad campaign run by Sensis MediaSmart. This campaign is not live anymore but I thought I’d put the screenshots up as an example of how a mobile ad campaign can work.

Well it’s been far too long between posts. I have to apologise and it’s absolutely time to catch up! The good news is that 48 people have signed up to the Facebook group for Mobile Advertising in Australia.

There’s been a bit of talk lately about how we can work together to build the Mobile Advertising industry in Australia. I think there is definitely a place for formal Industry Associations, but i also believe there is much that can be achieved with ‘informal’ associations.

So you think you’re ready to run a mobile advertising campaign? This guide to Mobile Advertising in Australia should help you get something off the ground.

In my last article I talked about using a mobile website as a content or advertising medium. Once you have a mobile site, you would naturally be keen to drive traffic to it. Discoverability is a significant challenge in the mobile market today.