A guest article from mobile web producer, Jonny Schneider. Jonny talks about the differences between Online and Mobile SEO and the importance of developing a differentiated strategy to ensure that finding your mobile site is easier than finding a needle in a haystack!

In my last article I talked about using a mobile website as a content or advertising medium. Once you have a mobile site, you would naturally be keen to drive traffic to it. Discoverability is a significant challenge in the mobile market today.

Guinness have launched a pub finder mobile site as a St Patrick’s day planner.

Everyone’s talking about Mobile right now, but I wonder if we’re all talking the same language. What do we really mean when we talk about mobile content and mobile advertising?

Smirnoff is currently running a festival guide promotion, linked to from Sensis sites and the Telstra BigPond portal

Interesting to note NineMSN serving ads for 3rd parties across their suite of mobile sites.

All of NineMSN’s mobile sites (Mobilise, 9 News, Ralph, Cleo and the Entertainment guides) are rotating simple mobile banners.

Rather than creating its own mobile site, Toyota has partnered with Drive.com.au & Carsguide to sponsor their mobile sites.