In my last article I talked about using a mobile website as a content or advertising medium. Once you have a mobile site, you would naturally be keen to drive traffic to it. Discoverability is a significant challenge in the mobile market today.

Guinness have launched a pub finder mobile site as a St Patrick’s day planner.

Everyone’s talking about Mobile right now, but I wonder if we’re all talking the same language. What do we really mean when we talk about mobile content and mobile advertising?

Interesting to note NineMSN serving ads for 3rd parties across their suite of mobile sites.