A guest article from mobile web producer, Jonny Schneider. Jonny talks about the differences between Online and Mobile SEO and the importance of developing a differentiated strategy to ensure that finding your mobile site is easier than finding a needle in a haystack!

Here are my Mobile predictions for Australia in 2009. They are naturally leaning towards Mobile Web and Mobile Advertising, as that’s really my thing. If you’re interested in more general, global trends, check out the links at the bottom of this article.

In my last article I talked about using a mobile website as a content or advertising medium. Once you have a mobile site, you would naturally be keen to drive traffic to it. Discoverability is a significant challenge in the mobile market today.

Everyone’s talking about Mobile right now, but I wonder if we’re all talking the same language. What do we really mean when we talk about mobile content and mobile advertising?