Optus has announced the launch of a new media division that will sell Mobile Advertising.

It’s a while since I wrote anything about the Australian Telcos, so I thought I’d make mention of a few snippets of relevance to the local mobile advertising industry.

OK, that was a little bit of sensationalist headlining to grab the uninitiated. Sorry. If you’re not familiar with Google’s Android, it’s probably worth a quick recap.