SMSPup has recently launched a new mobile service that they claim to be Australia’s first advertising subsidised mobile phone service.

So you think you’re ready to run a mobile advertising campaign? This guide to Mobile Advertising in Australia should help you get something off the ground.

In my last article I talked about using a mobile website as a content or advertising medium. Once you have a mobile site, you would naturally be keen to drive traffic to it. Discoverability is a significant challenge in the mobile market today.

Everyone’s talking about Mobile right now, but I wonder if we’re all talking the same language. What do we really mean when we talk about mobile content and mobile advertising?

Over recent months, Sensis has run a series of location based coupons offers through the Whereis mapping property.