Well it’s been far too long between posts. I have to apologise and it’s absolutely time to catch up! The good news is that 48 people have signed up to the Facebook group for Mobile Advertising in Australia.

I’m hoping to use this blog as a starting point to create a community around the Mobile Advertising industry in Australia. I plan to leave the ‘industry association’ stuff to the experts but I think we can all benefit from an ongoing conversation in a more informal way.

There’s been a bit of talk lately about how we can work together to build the Mobile Advertising industry in Australia. I think there is definitely a place for formal Industry Associations, but i also believe there is much that can be achieved with ‘informal’ associations.